Super Bowl LXI week · Los Angeles · February 3–16, 2027Live-fire kitchens, chef-led hospitality and branded activations, backed by culinary operations, staffing, service and field logistics. From national retail programs to private brand experiences, LFR brings the craft and the execution.
The Tailgate Series builds on LFR’s A250 × Coca-Cola experience model.
A fully integrated creative studio shaping the guest journey, brand environments, talent moments and on-camera narrative. ECS connects live production, original programming, film, photography and real-time edits into one recognizable story.
From advance storytelling to same-night episodes and a recap series through May.
LOS ANGELES 2027 / EXPERIENCE × STORYChef-led hospitality, product experiences and coordinated service give your guests a reason to gather—and your brand a role in the moment.
Explore the live experience ↗Product-led culinary stations, tastings and branded activations.
Chef-led hospitality for clients, teams and strategic partners.
Retail tailgates connect sampling with the path to purchase.
Rumble live coverage, daily stories and original programming.
Signature experiences anchor a broader program of retail stops, hospitality and content creation. Built for in-person connection. Designed for digital distribution.
PROPOSED 2027 PROGRAM · FINAL DETAILS TO BE ANNOUNCEDExplore the experiences, content and partner opportunities throughout the week.
Discover the series ↗Bring the game-week atmosphere to the storefront—and your product into the cart.
Built on Live Fire Republic’s A250 × Coca-Cola playbook, each stop combines live demonstrations, food and mocktail sampling, music, guest engagement and dedicated media capture. Leading brands and retailers join LFR and ECS for a co-branded, cross-promoted series.
Taste it here.
Find it inside.
Your brand.
Part of the ritual.
Fire it up.
Take it home.
Live fire, music and the energy of football week create a reason to stop, gather and discover your brand.
Live-fire cooking, chef demonstrations, signature tailgate fare and mocktails. Up to 2,500 guests per stop as a planning capacity.
A mobile culinary and service crew, logistics coverage and a dedicated media team keep the experience coordinated from setup to close.
Co-branded promotion, product in use, consumer sampling and a clear path to purchase connect the parking lot with the store.
Awarded chefs and pitmasters team up with NFL legends for live-fire competition, restaurant tastings, signature drinks, live music and product-led brand experiences.
Guests meet the talent, taste the competition and connect with partner products in action. Reserved hospitality and Rumble Sports coverage extend the experience from the room to a wider audience.
Partner with the competition ↗Chef × legend pairings, BBQ competition and an Ultimate Eating Championship.
Restaurant tastings, partner experiences and reserved hospitality opportunities.
Flagship live coverage, host-reads, interviews and a same-night recap.
× NFL CHEERLEADERS
ALUMNI ASSOCIATION
A Sunday hospitality experience alongside the NFL Cheerleaders Alumni Association, with Bonnie-Jill Laflin identified as host and NFL liaison. Live-fire stations, signature drinks, music and brand activations create a gathering worth arriving early for.
Pregame predictions and sports conversation bring the personalities closer. Reserved hospitality blocks give brands, clients and friends a place to share the day.
Explore watch-party hosting ↗
Ticketed hospitality, live-fire food experiences and game viewing onsite.
Alumni personalities, pregame and halftime conversation, music and guest interaction.
ECS game-day coverage on Rumble Sports, with interviews, host-reads and live atmosphere.
A city made for big moments.
A working media center, brand environment and hospitality destination where creators, athletes, chefs and partners come together. ECS connects scheduled broadcasts, original interviews and product experiences with a place to gather, activate and host.
Scheduled HQ Live episodes, interviews, creator conversations and partner stories connect the physical experience with an audience beyond Los Angeles.
Inside the media playbook ↗Interviews, podcasts, daily recaps and sponsor storytelling from the floor.
A product-led footprint for demonstrations, sampling and opt-in lead capture.
Chefs, tastings and products in use, ready for guests and original programming.
A hospitality space for brands, athletes, agencies, teams and media.
Partner blocks by day; reserved rooms and hosted experiences after hours.
Select partner and talent concierge support and transportation by agreement.
Built around the energy.
Remembered for the experience.
Live Fire Republic × Ember Craft Studios.
Super Bowl Weekend. Live from Los Angeles.
Rumble is our primary media partner throughout Super Bowl week. LFR and ECS take over Rumble Sports across the weekend, bringing the fire, the personalities and the energy of the experience to one destination.
Celebrity Chef × NFL Legends BBQ coverage: live cooking, competition, interviews, host-reads and behind-the-scenes access.
Pregame conversations, personalities, hospitality and live event atmosphere from the LFR × NFLCAA Watch Party.
Scheduled HQ broadcasts, Tailgate Series coverage and man-on-the-street stories, with daily clips directing viewers to the channel.
Brand activations, interviews, fire and pour, creator conversations and hosted experiences.
Road to the Bowl, Tailgate Anywhere, daily recaps and original episodes built for repeat viewing.
Fire-forward highlights and collaborative posts guide viewers toward Rumble, the experience or a partner.
Real conversations from retail stops, fan gatherings and the city around the game.
Load-in, first ember, talent prep and overnight edits reveal the people behind the production.
Friday and Sunday flagship coverage with live host-reads, audience conversation and recap edits.
Onsite filmographers and a remote proxy edit team turn footage into timely stories and partner assets.
| Day type | Short-form target | Rumble programming |
|---|---|---|
| Quiet / advance | 3–6 cuts | One long-form episode |
| HQ programming | 6–10 cuts | One HQ Live episode |
| Retail tailgate | 8–12 cuts | Same-night tailgate episode |
| Flagship event | 12–20 cuts | Livestream + night recap |
| Strike / post | 3–5 cuts | Recap / Tailgate Anywhere |
Own a relevant moment through category-specific host-reads and mid-rolls. Show your product in cooking, demonstrations and hospitality. Carry approved assets into your own channels and paid campaigns.
Access original programming and personalities across the whole campaign: advance, real-time and longtail. Daily social clips and collaborative posts help bring viewers back to the channel.
Watch the cook, meet the people and follow the week. Full episodes, live questions and an enduring library create a deeper experience than a highlight reel alone.
| Channel | Working projection | Engagement target |
|---|---|---|
| Instagram / Reels | 3.2M–5.5M impressions | 90K–160K |
| Rumble live + VOD | 1.5M–3.0M views | 70K–140K |
| Short-form / Reels + Shorts | 2.0M–4.0M impressions | 70K–140K |
| Web / owned + partners | 400K–700K sessions | Tracked traffic |
| Print + digital publications | 0.8M–1.5M potential circulation | Earned coverage |
Views, watch time, live concurrency, completion and VOD consumption.
Shares, comments, replies, live chat and audience participation.
Tracked links, click-through rate, opt-in leads, promo codes and cost per livestream view.
PRIVATE HOSTED EXPERIENCES
+ BRAND ACTIVATIONS
Host clients, teams and partners in a reserved setting with live-fire hospitality, chef interaction and a brand experience built around your guests.
A reserved area, shared food and drink tickets for an intimate hosted experience.
Plan your gathering ↗A food package, hosted bar window and VIP entry for clients, partners or your team.
Reserve your room ↗A private area with premium food, hosted bar and brand signage, tailored to your group.
Build your takeover ↗Bring your guests closer to the craft with a private live-fire experience led by Chef David Olson and the Live Fire Republic team. From the first welcome to the final plate, the gathering is designed around your people, your occasion and the way you want to connect.
Build your experience around a guided tasting, chef demonstrations, conversations at the fire or a hosted meal. Thoughtful food and beverage pairings, personal interaction and photo or content moments make the experience your own.
Create a chef-hosted moment ↗
Start with the audience and the action you want to inspire. We can combine live-fire demonstrations, tastings, retail sampling, HQ experiences and original content. Together, we select the right setting, define the product’s role and build a clear scope with creative and production deliverables.
Choose a Title Partner presence for broad ownership, a Signature Event Partner package for a focused event or retail series, or an Activation Partner package for selected touchpoints. Share your goals and working investment range, and we will recommend the combination of experience, hospitality and media that best supports them.
The Title Partner package includes event-week category exclusivity. We define the category, covered programs and relevant existing relationships before contracting, so your team has a clear view of its ownership. A focused category position within an individual event may also be explored during planning.
The working schedule pairs grocery on February 6, retail on February 8 and hardware on February 10 with live demonstrations, sampling and dedicated content capture. We coordinate the product, store connection and guest experience with each retailer. The next step is to match your product and audience with the most relevant stop or series package.
LFR and ECS take over Rumble Sports during Super Bowl Weekend, with Rumble serving as the primary media partner throughout the week. Opportunities include live host-reads, demonstrations, interviews and integration into episodes or recaps. We develop a media plan that connects the right format, timing and audience to your brand.
We align the reporting plan with your objectives before production. Measures can include views, watch time, live concurrency, engagement, tracked links, promotional codes and opt-in leads. The proposed resolution is a shared measurement framework that defines which metrics are available and how your team will receive them.
Private packages accommodate 25–40, 50–100 or 100–200 guests, with custom chef-hosted options available. We can explore HQ evenings, BBQ hospitality areas or Watch Party blocks. Share your group size, preferred date and hosting style, and we will shape the food, beverage, access and setting around your guests.
VIP credentials provide agreed access to the hosted event program and partner hospitality. We confirm the event, arrival process, reserved areas and any included food or beverage in your package. Super Bowl game tickets are separate, allowing us to keep the hosted experience clear and tailored to your needs.
Approved photography, edited video and recap assets can support your own channels and campaigns. We agree on delivery formats, timing, usage rights and paid-media permissions in advance. The Title Partner package includes agreed raw-content usage rights; additional production can be scoped around your content priorities.
We establish a shared production schedule for product sourcing, brand assets, messaging and creative review. Your team provides the essential guidelines, and LFR and ECS translate them into guest experiences and content. Agreed approval points keep the program moving while preserving your brand’s voice.
We shape each experience around the working event plan and confirm the final venue, appearances and activation footprint as agreements are completed. Rumble is the primary media partner. We keep partners informed through production milestones, then finalize guest-facing details and communications together.
Use the contact form to share your company, partnership interest and objectives. Your brief helps the team recommend a suitable event, hosting package or media integration. From there, we work toward an agreed scope, investment, production timeline and clear responsibilities for a coordinated launch.
Tell us what your brand wants to achieve. We’ll shape the right combination of experience, hospitality and media.